Mercedes Designo Program Allows for Customer Customization;

The Designo Program by Mercedes is being offered to its Canadian customers. The program allows customers to choose their own color for various models such as the S-Class, CL-Class, SL-Class, M-Class, and E-Class. Other automakers such as Land Rover, whose models can be found at a Denver Land Rover dealer, and Volkswagen whose latest models can be browsed at a Peoria Volkswagen Dealer, have not offered such a program yet. Be sure to look for local Boston Toyota Prices for deals on Toyota models.

The Mercedes program will be implemented in other markets if it turns out to be successful. The program is the first matte paint offering on a production vehicle by any manufacturer. Other choices include a customer's choice of leather interior stitching and unique trim selections. There are several color choices available that include Allanite Grey, Cashmere White, and Platinum.

Leather interior color choices include Light Brown, Platinum White, Deep White and Jet Black. Colors for the trim include rich Curly Maple, Tamo, Olive, and Bamboo. The customer will be able to choose his or her own unique combination of the above elements for a more individualized model.

The program is intended to give Mercedes owners more control over certain aspects of their vehicle so they feel that their car is more unique to their own tastes. Marcus Breitschwerdt, CEO of Mercedes-Benz Canada said, "The designo program empowers customers to select from a myriad of exclusive trims, distinctive colours and top quality materials to design a vehicle that reflects their own discerning tastes and individual preferences.”

The optional designo MAGNO helps the vehicle maintain its appearance and features fewer scratches than other types of paint. It also hides dirt and dust better than regular finishes. The paint is available as an optional addition with the designo program. The program will roll out in Canadian markets this year.