Ford plans to release several new fuel efficiency options for each of their new drivetrains in upcoming models. Toyota is known for its fuel efficiency as well and Toyota Los Angeles sells efficient models such as the Yaris. The new drivetrains that are being offered in the F-150 include a 3.7 V-6 engine option and a 5.0 liter V-8 option. There will also be a 3.5 liter V-6 engine with EcoBoost technology available as well. Each engine will have a 6-speed automatic transmission.
The standard 3.7 liter V-6 engine will be the predominant engine in the 2011 F-150 and it will feature excellent gas mileage. Also, the EcoBoost engine will be a new addition to the F-150 and Ford anticipates selling the new engine to be "marketing challenge." Most pickup vehicle buyers prefer a V-8 engine and selling the new technology may not be very easy to traditional pickup buyers.
The marketing team at Ford hopes to sell the engine on the fact that it will have improved performance and torque compared to Ford's other models. It will also feature better fuel efficiency and the latest technology that will allow its V-6 engine to perform similarly to a regular V-8 in quality and output.
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