Lincoln Branding is at Top of Ford's Priority List;

Branding the newest Lincoln models which will be found at a Ford Dealer New York is one of the top priorities of the automaker in order for it to be more competitive. Ford will brand the Lincoln as being much more differentiated from the Ford brand, similar to how Cadillac and Chevrolet is differentiated and Chevrolet's latest models can be purchased at a Chevrolet Dealer Detroit.

Mercury, Ford's other luxury vehicle line, will be discontinued by the end of 2010, and Mercury models can be found at a Used Car Dealer Manchester, and for its future luxury models Ford will be focusing all of its energy on Lincoln's next and upcoming models. The new Lincoln models will be marketed toward younger generations. At the moment Lincoln has not taken all of the younger market that tends to be attracted to vehicles by Audi or BMW.