It was met with great anticipation by many of the industry insiders present and current customers of iMagicLab were excited about what they saw. In attendance was Ralph Paglia of Automotive Media Partners, Ralph has extensive background in CRM app development and dealership deployment of lead management tools. He stated "I almost HATE to admit it, but Keith Latman and Chris Vitale got me more excited and eager to test drive the soon to be in limited release iMagicLab "CRMsuite" than I have been about any other CRM application in over ten years." With this type of positive response from a well known antagonist in the automotive marketing niche it will seem that iMagicLab is on to something with CRMSuite.
The key standouts in this workshop were the redefinition of how data is processed to meet consumer expectations and to communicate with those consumers in the most logical medium. Push will become pull and create a win for the consumer by elevating their dealership experience and dealers will be able to manage big data in a way that makes that makes the end users enjoy the process.
You can read Ralph Paglia's complete write up on CRMSuite at Keith Latman Creates CRM Think Tank Sessions at iMagicLab
