Customer management in the automotive space has always been a muddled mess. The software has always been clunky and user adoption has always been slow. As soon as everything is firing on all cylinders someone comes along and changes how automotive data is managed which starts a viscous cycle of bugs, disgruntled users, fixes and finally new buy in.
I love the analogy that Keith Latman did comparing current CRM solutions to a green box with index cards announcing his new CRM creation. What iMagicLab is developing will be a game changer in Automotive CRM solutions, the real question is how long will it take for other companies to try to imitate the product and jump on the band wagon of innovation. What we have seen is that the original ideas come from the least likely places and others try to absorb them as their own. Then again imitation is the best form of flattery!!
Showing posts with label automotive crm. Show all posts
Showing posts with label automotive crm. Show all posts
Tuesday, July 30, 2013
Monday, June 17, 2013
A New Automotive CRM
iMagicLab in Baltimore, MD has given auto industry leaders a look under the hood of their new CRMSuite. Both customers of iMagiclab and well known respected consultants met at
iMagicLab headquarters on June 14, 2013 to review the new software and also to give
strong feedback on iMagicLab's current offering DealerCRM.
It was met with great anticipation by many of the industry insiders present and current customers of iMagicLab were excited about what they saw. In attendance was Ralph Paglia of Automotive Media Partners, Ralph has extensive background in CRM app development and dealership deployment of lead management tools. He stated "I almost HATE to admit it, but Keith Latman and Chris Vitale got me more excited and eager to test drive the soon to be in limited release iMagicLab "CRMsuite" than I have been about any other CRM application in over ten years." With this type of positive response from a well known antagonist in the automotive marketing niche it will seem that iMagicLab is on to something with CRMSuite.
The key standouts in this workshop were the redefinition of how data is processed to meet consumer expectations and to communicate with those consumers in the most logical medium. Push will become pull and create a win for the consumer by elevating their dealership experience and dealers will be able to manage big data in a way that makes that makes the end users enjoy the process.
You can read Ralph Paglia's complete write up on CRMSuite at Keith Latman Creates CRM Think Tank Sessions at iMagicLab
It was met with great anticipation by many of the industry insiders present and current customers of iMagicLab were excited about what they saw. In attendance was Ralph Paglia of Automotive Media Partners, Ralph has extensive background in CRM app development and dealership deployment of lead management tools. He stated "I almost HATE to admit it, but Keith Latman and Chris Vitale got me more excited and eager to test drive the soon to be in limited release iMagicLab "CRMsuite" than I have been about any other CRM application in over ten years." With this type of positive response from a well known antagonist in the automotive marketing niche it will seem that iMagicLab is on to something with CRMSuite.
The key standouts in this workshop were the redefinition of how data is processed to meet consumer expectations and to communicate with those consumers in the most logical medium. Push will become pull and create a win for the consumer by elevating their dealership experience and dealers will be able to manage big data in a way that makes that makes the end users enjoy the process.
You can read Ralph Paglia's complete write up on CRMSuite at Keith Latman Creates CRM Think Tank Sessions at iMagicLab
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