When it is night time, you don't want to be completely in the dark in your vehicle but at the same time you don't want bright lights because then you create a hazy glare. Lights inside when it is dark outside can be really distracting to the driver and even cause accidents. Hence came the development of ambient lighting. For a long time, blue was the color of choice for ambient lighting. However, according to surveys, drivers find the blue light still fairly bright and prefer reds or oranges.
Plus, think of when you go to dinner with your loved ones. Sitting in the bright light does not feel special at all. But if you go to dinner with a spouse or romantic partner and you are sitting in an intimate restaurant by candlelight, everything has a more pristine glow about it. Edges are softened and things seem so much better. The ambient lighting will give drivers and consumers the impression that their vehicle is of great quality, which will also make them think that it is safer. And, it just looks cool!
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