Wednesday, September 4, 2013

Dealer.com buys Dealerrefresh.com

We knew it was just a matter of time before it would become official, Vermont based Dealer.com has taken over full control of Dealerrefresh.com. Their recent cobranding efforts drive home the point that dealerrefresh.com is being used as a lead generation tool for dealer.com.


Insider Alex Snyder is denying the acquisition as well as the cobranding witnessed above.

While the financial details have not been made public at this point it is apparent the monetary value of this relationship will pay dividends to the founders of dealerrefresh.com. This goes beyond a simple media buy for dealer.com as they are getting the benefit of cobranding and their employees being leading contributors to the blog.

What is interesting is the report that dealer.com released in this cobranding effort does not contain an original idea from either dealer.com or the authors of the report. Industry insiders have said that the content in the report was taken from a long standing relationship inside of the industry that one of the employees of dealer.com had with a competing CRM provider who brings innovation to the marketplace.

***All content is satirical we have no idea if dealer.com really bought dealerrefresh.com***

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