Customer management in the automotive space has always been a muddled mess. The software has always been clunky and user adoption has always been slow. As soon as everything is firing on all cylinders someone comes along and changes how automotive data is managed which starts a viscous cycle of bugs, disgruntled users, fixes and finally new buy in.
I love the analogy that Keith Latman did comparing current CRM solutions to a green box with index cards announcing his new CRM creation. What iMagicLab is developing will be a game changer in Automotive CRM solutions, the real question is how long will it take for other companies to try to imitate the product and jump on the band wagon of innovation. What we have seen is that the original ideas come from the least likely places and others try to absorb them as their own. Then again imitation is the best form of flattery!!
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